GreenCore Solutions Corp. (GreenCore), the global pioneer in tree-free hygiene technology, has launched the TreeFree Diaper Retail Private Label Program (RPLP) – a next-generation offering in sustainable baby care tailored for forward-thinking European retailers and modern moms. This eco-optimized, SGS-tested diaper platform helps retailers launch premium, planet-friendly store brands with speed, margin strength, and zero compromise on softness and performance.

The TreeFree Diaper RPLP is built for retail efficiency, compliance, and engagement. Its universal shelf-ready packaging includes QR codes that connect shoppers directly to real-time product eco credentials – certified by Switzerland-based SGS for performance and safety. This, combined with GreenCore’s Europe-based omnichannel logistics infrastructure, enables fast time-to-shelf replenishment and seamless point-of-sale (POS) execution across retail networks.

What makes TreeFree Diaper different is GreenCore’s retailer-first model. Unlike traditional diaper OEMs that compete with retailers through their own DTC brands and private label retail offerings, GreenCore enables private label exclusivity – empowering retailers to own the brand, margins and customer relationship. At the heart of every TreeFree Diaper is its proprietary econoLiite Core, delivering industry-leading thinness, dryness and sustainability – all backed by SGS validation.

GreenCore’s managed services compress time-to-shelf from the industry norm of eight to 10 months to just 60–90 days. Each RPLP engagement includes turnkey onboarding, universal private label branding across five European markets, SGS documentation, further private label customization if required, TreeFree PASSPORT  sustainability certification, and full trademark rights – both in-store and online intellectual property instances.

To drive retail sell-through, GreenCore has partnered with StarNgage, a leading influencer marketing platform, to activate a curated network of mom influencers/creators. These campaigns connect social engagement of moms into the stores, and directly to shelf via QR codes – boosting trial, trust and sales conversion. GreenCore is committed to providing its Retail partners with channel sales and marketing support to move units.

Retailers also benefit from GreenCore’s robust IP and brand protection strategy. Packaging and brand assets are fully localized across key EU markets under the TreeFree Connexion umbrella – available as TreeFree Diaper (universal), TreeFree Nappy (UK), TreeFree Windel (Germany), TreeFree Couche (France), TreeFree Bloja (Sweden), and TreeFree Pañal (Spain & Mexico).

“We are proud to lead the evolution of smart hygiene products by eliminating outdated pulp-based materials from products for retailers. The TreeFree Diaper Private Label is more than an eco product – it’s a turnkey growth engine backed by SGS-certified quality, built on speed, sustainability, and service. Today’s moms are smart, informed, and deeply engaged – they expect more from the store brands they trust, and TreeFree Diaper delivers on that promise to our Retail partners,” says Matthew Keddy, CEO of GreenCore Solutions.